Amyr Rocha Lima, CFP

United Kingdom

Amyr Rocha Lima, CFP, has nearly 20 years of experience in financial planning and wealth management.

Based in the United Kingdom, Lima currently serves as Managing Director at Strategic Wealth Partners. Championing the advancement of the financial planning profession in the UK, he also serves as a member of Chartered Institute for Securities & Investments (CISI) Board, People & Remuneration Committee, and was previously chairman of CISI’s Financial Planning Forum.

A TEDx speaker and founder and host of Inside Kingson™ podcast, Lima is a frequent commentator on financial planning and wealth management matters for both national and specialist media. He has been recognized by Citywire magazine as one of “The Top 35 Next Generation Advisers” in 2017, 2019, and 2020; named “Adviser Personality of the Year” in 2023; and awarded the “Champion of Advice Award” at the Professional Adviser Awards in 2025 for his outstanding contributions to the profession.

Lima holds a master’s degree in Wealth Management from Bayes Business School in London.

Lima’s term on the FPSB Board of Directors ends on 31 March 2029.